The 13 Week Challenge
I already talked about what the 13 Week Challenge is about in high level – using modern techniques that are all above board, search engine friendly (not going to get a site dropped or even banned) and yet taking a newly registered site from zero to a comfortable level of traffic within 90 days.
This challenge runs for 13 weeks – 20 September (the day that the URL was registered and WordPress installed) until 20 December, when I will look back over the previous 90 days to judge whether the challenge has been a success or not (more tomorrow on that).
A lot of what will take place in the blog can’t be planned in detail right from the start. A lot of what happens towards the end of the challenge, for instance, will, if all goes to plan, be mainly reacting to events such as comments and maintaining a level of quality posts. More than anything preparing the blog for what will happen after the challenge is over (it will still be running, just discussing the techniques in hindsight, new techniques etc).
However, as I wrote last week I intend to lay careful foundations to this blog. Rushing in and trying to get interested traffic and teasing in the search engines to a site that only has a couple of pages won’t be beneficial. If, by magic, the search engines stumble over the site then that’s fine
But week 1 isn’t about making the site look good or about getting in hundreds of visitors, it’s about introducing the site to the world. Week 1 will, therefore, be a lot of talking to myself. I’ll be writing posts that introduce the site so that search engines that start to see the posts notice that the site is being added to most days.
A lot of writing will be taking place in week 1. With probably little spare time to write daily posts (I have a full time job, plus family commitments most evenings) I will struggle. However, with a bit of time to spare over the weekend I was able to prepare in advance a few posts – a good technique for when you get stuck. This week is also when I’ll start to make the site look “pretty”.
And then for the rest of the week continue with much more writing to start to build a reasonable amount of content on the site. None of the articles for the first 2 weeks are going to be aimed specifically at search engines. They won’t be heavily search engine optimised and will be just general musings. This is intentional. For a brand new site we don’t want to “frighten” off the search engines in the early days by obviously being targeted at them.
Now’s the time that the project will really start to take effect and we’ll start trying to get people visiting the site, search engines listing the site and so on. But it starts with implementing a load of useful tools to the site. Tools that make commenting more useful and appealing to other bloggers. Tools that help you see what is going on with your traffic and so on.
This is the week in which we’ll first start to try to tease people over from other websites onto the challenge website. At last, we’ll hopefully start to get some readers. But probably not that many yet!