Blog Writing

How Often Should I Be Posting To My Blog?

How often should you be posting to your blog? The advice varies widely from one extreme to the other. Recently I looked at how often some bloggers are posting so here I put the facts before you so you can decide for yourself.

Some writers posting to their blogs 5 days per week claim that they have then seen massive traffic jumps by increasing to posting 6 days per week. Some say that they have taken this further and are posting a couple of times per day and seeing best results off that.

Then you can find very popular blogs that post maybe once per week. These blogs provide a different style of post and are sure that 1 or 2 posts per week are what readers really want.

So, what’s the thinking behind either extreme? Assuming you aren’t a news site (which by definition needs to be posting regularly) how often should you post on a site such as this one?

postingfrequencyMore Posts = More Content = More Chances of Search Engine Traffic

It stands to reason that if you post once per week then you only have 1 new post for the search engines to spider and list in the results. If you post 5 or 6 times, or even 10 times per week, you therefore have that many more posts and that many times the pages that might hit a keyword or two.

Actually, That’s Not Always True

Those posting daily will (on the whole) have lower word counts in their posts than those posting weekly. Many bloggers will work on a minimum word count of 400 words, maybe even 300 words, when posting frequently.

On the other hand those posting weekly have that much longer to work on each post. A lot of that time will be spent on research and creating graphics, but there is also a lot more scope for writing longer, more authoritative, pieces. Many weekly bloggers will typically hit 1,500 words or more per post and many can exceed double that.

It then stands to reason that if each post has 4 – 5 times the content then it also has that many times the possibility of turning up in search results.

An Empty Blog Is Uninteresting

Indeed and who can argue with this? Turn up at a new site, expecting an authority in the subject and find only 4 posts and the next one isn’t due for a week. This doesn’t inspire search engines to list the blog nor visitors to subscribe.

So there’s a lot to be said for publishing more in the early days of the blog. Whether you do this by frequent writing or by preparing the posts months before starting the blog is your choice.

Quick Posts Don’t Carry Weight

As a daily blogger it is very easy to put together a 300-400 word post, but does that post really tell your readers anything? Is it going to support you as a site that people will want to come back and read again in the future?

If you spend the time to write, rewrite and rewrite again, adding in suitable graphics when you can, you can make the posts far more interesting and more likely to be shared by readers.

More Posts = Regular Readers Coming Back More

Maybe… If you have a good readership and you post every day then yes, those readers might come back every day and that’s good for your stats.

Quality Of Posts Drives Subscribers

However, we go back to an earlier point. Are these quick and ready posts carrying the weight they need? Does a 400 word piece entice people to want to come back, to want to subscribe to your blog and read more?

Too Many Posts = Unsubscribe

How often does a reader actually want to visit your site? Daily, weekly, monthly? It is how often they are happy to visit your site that’s important, not how often you want to drag them in.

If your typical reader just wants to spend a few hours learning the latest tricks on a Sunday evening then a drip feed of your updates twice per day the rest of the week is more than likely to make them feel their inbox is full of your notifications and hit the unsubscribe button instead.

What’s Best?

I think there’s a need in the early days of a blog to get established, plant the seedlings of a blog idea and let it start to grow. But unless you are in a specialist niche that requires frequent posting work on a few really high quality posts each week.

Make sure each post has, where possible, interesting graphics. Graphics that could be shared by you and by readers on Pinterest and other sites. Make sure that the posts are interesting, give the reader something to think about and answer a question they are looking for.

You can look back into the archives of this blog to see exactly that taking place. And it was a lesson learned, rather than a plan put into action. Short, snappy posts at first to establish the blog on Google and then changing to more lengthy, in depth posts after a few weeks.

Once there was enough content so that if someone started to dig into the blog they could find more that’s when I decided that quality was more important that quantity of posts. And making sure that there’s always such a post on the home page to show what the blog is about is one of those aims.

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How Often Do People Post To Their Blogs? [Infographic]

In reality, how often do other bloggers post to their blogs and is it really working for them?

commentbyposts

I produced the above Infographic after a big of digging on other people’s blog. I went to a well known blog and looked at one of their recent posts. Now the blog that I looked at is posting once or twice per week and so I was able to look at a fairly new post with 100 comments on it. I then clicked on every one of the comments links to go back to their own site, including the link to the guest blogger who had written the post.

What I Looked At

This rather well known blog is about blogging and about getting the most out of blogging. The post itself was also about blogging traffic. Most people leaving comments on that site do so because they think that the blog has a similar theme and that either the traffic is similar and might send over some interested readers. So it makes sense that if people are leaving comments with links to their own blogs then they are probably after a bit of traffic that is related to blogging and blog traffic.

Or more simply, I would expect the people leaving comments to be running blogs and know what they are doing.

How Often Have These Sites Posted In The Last Week?

So, I went through to all of the blogs and looked back over the last 7 days to see how many times each blogger had posted. Almost immediately I thought it was going to be a long task as one blog had about 20 posts in the last week!

However, this was quickly followed by a blog that simply said “coming soon” and a message that until there were 1000 followers on Facebook the posts wouldn’t start. It optimistically expected to hit that figure by last June. Maybe they could do with earning a reputation rather than leaving comments!

What I was surprised at was that almost half of these blogs had not been posted to in the last week – and in many instances the latest post was months ago. Yet these people were actively commenting in the hope of driving in traffic.

The Active Bloggers Are Posting At Least A Few Times Per Week

Many of the remaining blogs had posted once in the last week. I didn’t have any objective measures worked out to decide if these people had put up a quick post or were spending all week working on a quality post. However, in the end it turned out that over half of those posting in the last week were very active, having posted at least 3 times.

I am going to come back to these figures shortly with a full head to head on how often you should post to a blog. My experiences over the last few weeks and where I want to take this blog long term have made me realise that I need to tweak my blogging frequency slightly. But, I think what I’ve done in the early days was correct for a new blog.

Watch this space for more details!

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The Advantages Of Internal Linking

When I am writing a new blog post, if part of it is relevant to another page on my site then I will always offer a link. It might take a few seconds longer to prepare and actually insert the link into the post, but I consider it well worth the effort. Why?

Internal Linking For TrafficThere are three main reasons for applying a lot of internal link – easier for readers, easier for Search Engines and a bit of “self protection”.

Easier for readers

This should be the driving factor behind this technique for everyone. If you are making you blog easier for readers to use then it’s a technique you must use. By offering links to other (relevant) posts you are offering your readers further relevant reading to follow on from what you have currently presented to them.

Whether this is just another closely themed post or a post that gives more detail, it doesn’t matter. It could be referring to a theme you have already talked about, or maybe a review of a product or tool that is just getting a passing mention.

By showing your readers where they can find this extra information they might just go there. This means they are staying on your blog for longer and that means they are more likely to find it a useful resource and want to come back.

Search engines

Search engines will also appreciate this “help” in a small way. You are building a network of site links to detail pages, thus making sure that the search engine robots are finding the pages you think could be relevant.

Search engines also love pages it when the pages they send their visitors to have the detail, then link to further more detailed information. So you are working with the search engines to provide what they want.

You can also use this technique to “revamp” pages that maybe are slipping off the radar a bit. If a once popular post is falling down the rankings and you suddenly post a link from your home page to this post it might just be the little nudge to the search engines that it needs.

Self protection

A strange one here. Some people steal content. They do so through your RSS Feed. There are various ways of protecting yourself from this “theft” and this can be a very good one.

So blog X decides to steal content and publish it in order to make an Adsense revenue. But they steal from your blog. However, in that stolen post are a couple of links to the detailed posts on your blog. Suddenly the two previously mentioned advantages apply again. You are getting link from another website that the Search Engines might like, whilst the readers are seeing the original source of the writing and might choose to visit your site instead of clicking on blog X’s Adsense blocks.

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